We are a NJ local SEO company working in north Jersey and providing local SEO services throughout New Jersey, the NY tri-state, and nationally.
Numerous factors make up an effective search engine optimization strategy. Some of these factors are explained below, with an overview of how we utilize them to help our clients achieve better search ranking, greater site traffic, more customers, and increased sales.
Why choose SEO for your company’s Digital Marketing?
Search Engine Optimization (SEO) is not the only method that you can choose to promote your website, but we feel it is the most cost-effective and offers the best return on investment.
SEO also has a higher conversion rate than paid ad clicks because organic search comes from people who are actively searching for that specific keyword that leads them to your website.
Organic (non-paid) traffic is the least expensive form of website traffic.
Average cost per click:
- Facebook ads — $1.86
- Google ads — $2 – $4
- SEO campaign — $0.46
Local SEO
SEO is a broad set of strategies used on and off your website to help your web pages rank as high as possible on search engines when people type in search words relevant to your business and whatever products or services you sell or offer.
Almost a third of all online consumers in the United States use the Internet to search for local businesses daily. The Internet is where many of your prospective customers go first to find local businesses like yours. That means that your business needs to be visible online in search results to get more customers. Search engine optimization is one way to do that.
Get found online and attract people to your service area
Local SEO will help you get noticed more by people searching for your business services in your geographical area.
If your business serves a specific target area, you need to show up when potential customers are searching for someone like you! To do that, you need a local SEO campaign.
Local SEO can include:
- On-site Optimization
- Google My Business Profile
- Schema Data
- Local Citations
- Google Reviews & Other Trust Signals
- Social Signals
Why is local search so important?
Local SEO is necessary for businesses for the following reasons:
- 88% of local business searches by consumers on mobile devices either call or visit your business within 24 hours (also a good reason to be sure your website is mobile-friendly).
- 46% of all searches on Google are seeking local information.
- 97% of Internet users search online to find local businesses.
Our SEO Process
Local NJ SEO Experts…
We begin by having a conversation about your business and your short-term and long-range goals. We want to understand your challenges, your company’s position in the market, and any unique challenges that you face.
This stage is all about you.
We proceed only after we fully understand your motivations and the value that SEO would bring to your business.
Planning
This is a critical stage. In order to plan properly, we need to know where you are and where you need to go. This will involve competitor research and likely a full SEO Audit.
Online visibility growth
You need to grow your visibility online so you get found and establish trust and authority. There are many factors involved in this, and we will help you understand what’s involved.
Then we execute our plan to grow your online visibility.
Get results
You will likely see results after we implement changes according to the goals and in line with our plan. We monitor the key performance metrics to establish what the results are over time. This involves looking at rankings, traffic, and conversions (completed goal actions).
Once we see results, we will continue to make incremental improvements and then monitor the results again. And the cycle continues.
Reporting
We ensure you’re well-informed once you are set up in our system. You will get regular reports of the key performance indicators, so you know where you stand.
Did you know?
Organic SEO is a long-term strategy. Unlike Google Ads (which is a short-term strategy), Organic SEO can yield results for a very long-time, even after you stop actively doing it.
Return on investment (ROI) can be huge. Depending on your industry, the amount you can make from even one additional sale/conversion can more than pay for your investment in SEO.
If you don’t show up when people search for your business, then what is the point of your website? Put your website to work!
The keywords you optimize for are very important. Keyword Research is one of the most important aspects of your SEO plan. It will determine what kind of people you attract to your site. Are they “buyers keywords”? Or are they keywords that are attracting the wrong people (lack of right intent)?
Rankings aren’t everything. Don’t get me wrong, getting good rankings in the search engines is important, but what happens AFTER a visitor goes to your site is also important. Is the site optimized to CONVERT? Will the visitor take the desired action? I help with this too. It’s critical.
User Experience is part of SEO. If your site is slow or isn’t mobile friendly, or is hard to navigate, your visitors will leave. Getting traffic is important, but keeping them on your site is vital.
Good Writing is part of SEO. Without the right content, it will be difficult to do good SEO. You need engaging content that will get visitors to come, stay, and interact with your business. We can help with this too!
Let’s talk about your SEO
Our mission is to help YOU succeed online. Talk with an SEO expert and find out what we can do for you. If you’re local, coffee is on us. We are ready when you are.
