Web Design Company in NJ – committed to your company's online success

What We Do

Your success is our success

At Carlson Web Design, we provide high-end, full-service web design and development for entrepreneurs, creative agencies, and companies of all sizes. If you're looking for a start-to-finish new website for your business or organization, or if you need experts in WordPress to support your in-house design team, you've come to the right place.

Ready to book your free introductory call? Here's our calendar

Services Overview

Website Design & Branding

We create clean, attractive websites that will represent your business positively to your customers. We’ll scrupulously develop pixel-perfect code and employ the highest standards to ensure your site is built right the first time and can grow with your business's needs.

WordPress Development

WordPress is the world's leading content management and publishing platform. We are experienced and knowledgeable WordPress developers who can install and set up WordPress, provide training, and develop custom WordPress software plugins and applications.

SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) allows prospective customers who are searching for your products and services to find your website. We have the skills and experience to optimize your website and bring new clients to your business.

Website Support

Our Web Assurance plans ensure that your website remains secure and runs optimally. If a problem does arise, we will fix it. We offer three tiers of website support services, all of which include regular software updates and website database backups.

NJ web design and development

Web Design Company in NJ

Our experienced design team will help you build a modern and flexible visual design for your new web project. Suppose you’re looking for a redesign or building a new site from scratch. In that case, you’ll work closely with us to craft a vision for your site, ensure your web presence reflects your brand, and create the additional assets (such as a new logo or branding guide) your business or organization needs to launch a successful web experience.

Are you a creative agency or a marketing department with an in-house design team? We are a top Web Design Company in NJ and we work with companies throughout the country. We can support you with supplementary web development services, freeing up your team for the design work while we build out additional pages and features based on your vision. We’re happy to be your WordPress development and web company.

Best web design company in NJ

Every web design project will start with an extensive discovery phase, where we’ll interview you and your stakeholders to define the goals, audience, and overall look and feel of your new site. We’ll then design initial wireframes to give you a preview of your site’s new layout, followed by the creation of modern, mobile-friendly, and flexible designs matching your ideal visual aesthetic.

Mobile-friendly, responsive design

If you have an existing website that is not mobile-friendly and difficult to view and use on handheld devices, it is time to upgrade your site. As of last year, nearly 55% of all Internet users access websites through their phones. If your website’s layout does not respond and adapt to varying screen sizes and devices, particularly cell phones, you are missing out on a lot of potential business.

We are an expert Web design company in NJ and are experienced in responsive web design. Responsive web design is a development approach that builds your site to respond to the screen type you are using. We optimize your website for easy viewing and usability on mobile phones, tablets, and larger screens.

We test every website we build thoroughly to ensure that it is 100% responsive on all devices. Your customers/potential customers will have a positive experience, regardless of how they access your website. Wherever you reside in the USA, call our web design company in NJ for a no-cost, no-obligation consultation.

High-performance Web design

It is not enough for your website to look nice; it has to perform well. The unseen opportunity cost of slow-loading and buggy websites is staggering. Prospective customers will quickly leave a website that lags, is difficult to use, or has errors.

High-performance, fast-loading websites have far better user engagement and tend to rank much higher in the search engine results pages. Carlson Web Design understands this, and we employ stringent standards in building our customer’s websites and we test them thoroughly.

Below is a screenshot of a performance test of one of our client’s websites we built.

Architect Firm website performance
FKA Architects firm website performance

NJ WordPress Developer

WordPress Development and Application Design

WordPress is the most popular content publishing platform globally, currently powering 43% of all sites on the Web. WordPress allows site owners with little Internet experience to easily update and add content to their website. It is used by small businesses as well as by Fortune 500 companies.

As a matter of practice, all of the websites developed by Carlson Web Design integrate WordPress. We believe that you should be able to update your website without the assistance of a professional Web developer. To deliver a website that you cannot update would be to deliver an incomplete product. This extra attention that we put into the creation of our clients’ sites is one of the reasons that we are a top web agency in New Jersey.

WordPress makes it easy to:

  • Add and edit text content
  • Create new pages and blog post articles
  • Include graphics, photos, and galleries
  • Add video and audio files
  • …and much more

Integrates with other software

Because of the popularity of WordPress, an entire industry has developed around creating software plugins to extend the native capabilities of the WordPress platform.

If you need some additional functionality on your website — anything from a simple contact form to an e-commerce shopping cart — you can likely find software designed specifically to work with WordPress. These are called “plugins.” Here are a few bullet-pointed notes about plugins:

  • Many of them are free and available in the WordPress plugin repository.
  • Some companies offer both a free, basic version and a paid “pro” version that offers additional functionality.
  • Many plugins are easy to install and have minimal configuration options, some have a rather complex setup that takes some expertise to correctly configure.
  • While there are a lot of great WP plugins, there are some poor ones that can slow down your site or open you up to security problems. Part of what we do is to help you avoid these potential issues by selecting the best plugins and avoiding the bad ones.

We are experienced WordPress developers

Let us know if you cannot find a pre-existing WordPress plugin and require a custom-built plugin or application. Carlson Web Design is experienced in WordPress application development and can create an app or plugin for you based on your requirements and specifications.

WordPress training Web Design Company in NJ, Serving all 50 States

We also offer WordPress training sessions. We include several hours of WordPress training when we build a new website (we don’t put a strict number on it — we’ll work with you until you feel comfortable), but if additional training is needed later on, for example with new employees, Carlson Web Design does provide individual and group sessions.

If you need a company that specializes in WordPress installation, development, support, and training, call our web design company in NJ. Whether you are in-state or anywhere in the USA, we are happy to help.

NJ SEO and Digital Marketing

Search Engine Optimization (SEO)

First of all, what is SEO?

SEO stands for search engine optimization, a set of practices designed to improve the appearance and positioning of web pages in organic search results. Organic traffic is any traffic that comes to your site from a search engine, but that isn’t a paid search engine advertisement listing (for example, Google Ads).

Search Engine Optimization, like most things, is a skill learned from study, practice, and trial-and-error. SEO has many facets, and it requires ongoing evaluation of your website’s traffic data. This data includes:

  • How many visitors you are receiving daily/weekly/monthly?
  • How long the average visitor stays on your website?
  • What pages are they visiting most/least?
  • What keywords are your visitors entering to find you?
  • What other websites are linking to you?
  • What actions are your visitors performing – for example, submitting contact forms, clicking your mobile phone link, purchasing products?
  • …and numerous other metrics and visitor interactions.

Based on the monthly analysis of that data, we can determine what needs to be changed, added, or adjusted to improve your website’s ranking in the search engine results pages — also known as SERPS (there are a lot of acronyms in web development and marketing). These changes may involve editing or adding page copy, optimizing images, improving page titles, and updating page URLs — among many other SEO tasks.

Without going into exhaustive technical detail, analyzing the data and making the appropriate updates to your website’s content and structure based on that analysis is essentially how SEO works. This is an iterative process that takes time, planning, analysis, and frequent adjustment.

Our offer to new SEO clients

SEO takes some time. It is not a set-it-and-forget-it, one-and-done service. It takes time for the initial analysis and setup, and usually two or three months (sometimes longer) before you see the results in the SERPs. That is why we do not charge for the first three months once you engage our services. Yes, the first three months are free. This lets you try us out and see the result before committing to a quarterly or annual service contract.

NJ website maintenance service

Website Support

Don’t have the time? We’ll take care of it for you.

Even the best-built website requires regularly scheduled upkeep. Much like owning an automobile, problems may eventually occur if you neglect consistent maintenance. Basic maintenance can prevent website performance degradation, potential downtime, and costly repairs.

Carlson Web Design provides a website assurance service for the peace of mind of our customers who do not have the time, inclination, or expertise to maintain their websites themselves. The maintenance activities we perform include:

  • Daily backups of your WordPress database to prevent loss of data
  • Updates to the core WordPress software
  • Software updates for any plugins that your site uses
  • Error troubleshooting and repair
  • Monthly website maintenance and performance reports
  • …and more

More information about our website assurance plans can be reviewed here.

Services

Web Design & Development
WordPress Training
WordPress Development
Search Engine Optimization
Website Maintenance